# Crafting an Account-Based Marketing Strategy with AI

B2B SaaS buying committees now typically include 6–10 decision-makers (Gartner). Generic, broadcast marketing can’t reach that many stakeholders with relevant messages. ABM fixes this by focusing on high-value accounts, and AI makes it possible to do that faster and at scale.

- **Date:** 18 November 2026 at 9:00 am AEDT
- **Duration:** 120 minutes
- **Format:** masterclass
- **Attendance:** online
- **Host:** [Joana Inch](https://www.hatiq.org/speakers/joana-inch)
- **Price:** $285.00
- **Access tier:** free

## About this event

In B2B SaaS, the average buying committee now has 6–10 decision-makers and generic, broadcast marketing can't keep up. The teams winning high-value accounts know exactly who to target, what to say, and when to say it. ABM, powered by AI, is how they do it.

This workshop, led by best-selling GTM author Joana Inch, walks you through how to craft an Account-Based Marketing strategy from the ground up, using AI to move faster and personalise at scale.

## Tickets

- General admission — $285.00 (Available)

## Frequently Asked Questions

### What is account-based marketing (ABM)?

ABM is a B2B strategy that treats individual high-value accounts as markets of one. Sales and marketing coordinate to target specific companies and decision-makers with personalised messaging, instead of broadcasting to a wide audience.

### How does AI improve ABM?

AI speeds up account selection, finds buying signals, maps stakeholders and produces personalised content at scale. Smaller teams can then run ABM programs that used to need large resources.

### Who is Joana Inch?

Joana Inch is a go-to-market strategist and author with 20 years of experience in B2B technology and SaaS marketing. She specialises in GTM engineering, data architecture and AI-driven marketing systems.

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Canonical page: https://www.hatiq.org/events/crafting-an-account-based-marketing-strategy-with-ai
Updated: 9 October 2026
Published by Hat IQ (https://www.hatiq.org).