# Go to Market: The marketing and scaling blueprint for startups

- **Author:** [Joana Inch](https://www.hatiq.org/speakers/joana-inch)
- **Publisher:** Rethink Press
- **Published:** 10 December 2020
- **Format:** ebook

Startup founders are forward-thinking innovators but often fail when it’s time to go to market. Their biggest challenge is to identify the right consumer, communicate the benefits of their offering and implement consistent, growth-driven campaigns that fill a predictable recurring pipeline.

Joana Inch’s proven strategies help startups find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent revenue. She provides a practical step-by-step framework for building a solid foundation of proven digital marketing and content marketing campaigns, as well as all the necessary touchpoints and platforms for breaking into the market and scaling. Discover how to:

• Nail your niche and write copy that cuts through

• Construct your buyer journey from awareness to customer

• Discover the best digital marketing channels to use for your business

• Create a predictable recurring pipeline

• Scale and go global

## Where to buy

- [Amazon](https://www.amazon.com.au/dp/1781335036?ref_=mr_referred_us_au_au)
- [Hat Media](https://share-ap1.hsforms.com/1UonlK7gaSWqcA3zCBkFfjw1e3e5)
- [Read a sample](https://2337197.fs1.hubspotusercontent-ap1.net/hubfs/2337197/Go%20To%20Market%20-%20eBook/Joana%20Inch%20%7C%20Go%20To%20Market%20(Chapters%201-3).pdf)

## Reviews

> A must read for every start up ready to launch and position themselves in the right space.
>
> — ECO BABY PLANET, Amazon, 5/5

> Good book for Marketers
> Clear concepts with examples.
> Good way to articulate key ideas
>
> — Suja Nanukuttan, Amazon, 5/5

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Canonical page: https://www.hatiq.org/books/go-to-market
Updated: 9 October 2026
Published by Hat IQ (https://www.hatiq.org).